l Market coldness encountered by existing home smart lighting products
Home lighting mostly adopts distributed control, and its smart lighting products are mainly divided into two categories, one is a smart lamp that integrates the lamp and the controller, and the other is a WIFI smart switch that is separated from the lamp and installed at the wall switch. These two types of products have been criticized by users to varying degrees. For the former type of products, they are generally installed on the roof of the room, and the wires are short-circuited at the original wall switch. Operate with the remote control. Its designed functions can be described as diverse, dimmable, time-programmable, ultra-long-distance remote control, and even complex patterns such as colorful and scene changes. However, in actual use of this product, because the control method is lost at the switch on the wall, it brings inconvenience to the user and feels uncomfortable, because every time the light is turned on and off, it is necessary to find a remote control or use a mobile phone. Another kind of WIFI smart switch, although it is installed at the wall switch, because it needs to be connected to the zero line, unless this is taken into account when the house is renovated, there is no zero line in the wall switch slot of most buildings now. This line is very complicated and the user cannot do it by himself.
We believe that the obstruction of smart home lighting products in the market is mainly caused by the habitual wiring method of buildings, which makes such products difficult to install, and requires troublesome modifications to the wiring. Afraid of trouble, the cost of modifying the circuit is high and the cost is high, which makes it difficult for consumers to accept. Or, the control means of lighting is lost at the wall switch, which will cause serious inconvenience and go against the long-term people’s habit of using lighting.
l Industry status and analysis of existing smart home lighting products
Smart home lighting has developed in recent years and is an industry economic growth point that the industry has placed great expectations on. However, the market sales situation of enterprises in recent years shows that the market for some WIFI-controlled smart lighting products has not yet opened up much sales. Data shows that even the top-ranked large enterprises in the electrician and lighting industries, the annual output value of smart lighting products is generally less than 10 million (referring to decentralized control of household products, except for centralized control of smart lighting products), This is far from the domestic market size that was expected to reach hundreds of billions of dollars earlier. Compared with the sales performance of a foreign brand of single electronic switch products that can control new energy-saving lamps without connecting to the zero line, the latter can still reach an output value of 100 million yuan under the condition that the existing varieties and models are particularly single. It shows that the market test of smart home lighting products is a failure.
Failure to open the market can generally be found in the design of the product. There is a point of view in product psychology: product designers face two fatal temptations: functionalism and appearance worship, thus ignoring the humanized attributes that products should have. Most of the smart home lighting products seen on the market have the disadvantages of poor ease of use and complicated functions. Ease of use is a reflection of product functions. If the ease of use is not good, consumers cannot understand the operation method so that they cannot use the product calmly. They often encounter difficulties or forget the operation steps during use, and they will experience acquisition. Sexually helpless, no more trying. If a seemingly simple product like lighting confuses consumers, most people will think that it is all their own fault, that they are too stupid to be able to do such a simple thing, lose their confidence, and abandon the product for a replacement. Others, too big to try such products easily in the future.
We believe that the reason for such a situation is related to the following restrictive factors, one is the lighting wiring method of the current building, and the other is the user’s habit of switching lights on and off on the wall. The chips of WIFI-controlled smart lighting products are basically imported, and the core technology is in the hands of foreign companies, and domestic companies only use them. Not a big function, which increases the difficulty for users to use, gives people a “chicken rib feeling”, and makes the product unpopular.