As the name implies, the commercial space lighting design must be guided by “creation”, as large as a large shopping square, as small as a restaurant. In macro aspects, commercial space lighting must be artistic and can attract customer traffic in appearance. In terms of micro, lighting must be able to fully display the products, including details and characteristics.
Home lighting design is aimed at our long-term place, so comfort is the most important.
The commercial space lighting design is aimed at the “liquidity” crowd. After the consumption is over, the space will be left, and the residence time is relatively short.
In addition, the size of the commercial space is much larger than home space. Therefore, in terms of lighting, the method of commercial space lighting is richer and varied. Not only should we consider comfort, but also consider the creation of consumer atmosphere and the performance of visual impact.
So, what is the significance of commercial space lighting design, and what are the principles of compliance? There are three points worth discussing.
First, display the overall characteristics of commercial space
No matter what kind of commercial space, it will have its unique attributes. For example, in the design of catering space lighting, there are obvious differences in western restaurants and Chinese restaurants. Chinese restaurants should “high red lanterns hang high”, which reflects the atmosphere of “reunion hot”. Western restaurants must be “weak lights” and focus on romance. For another example, in some commercial places, you can see that it is an entertainment club from a distance, and some obviously see that it is a fitness hall …, the primary significance and principle of commercial space lighting design is to be able to display business intuitively and vividly. The overall characteristics of space.
Chinese restaurant lighting
Second, the coordination of basic lighting, key lighting, and decorative lighting
This is the same as home lighting design. While maintaining the basic illumination of business space, we also need to take into account key lighting and decorative lighting. We mentioned earlier that commercial space lighting design not only requires comfort, but also needs to be attracted by the “quasi -customers” that come and go through the lights in the future. Basic lighting is mainly used to illuminate the overall space, ensure the light of the foundation, and achieve the brightness of the basic atmosphere.
Key Lighting of Background Wall Art Products
The key lighting is mainly reflected in some of the arts, key primary products, window and other positions of the commercial space. The purpose is to let customers find the goods to be displayed first through light.
The application of decorative lighting is very wide. It pays more attention to artistic effects, not the lighting function. For example, to outline the building or a certain item or space, or to guide consumers, the lamps and wall lamps installed on the corridor position of the aisle corridor, and then there are large -scale engineering lamps configured with large commercial spaces,
It can not only play the effect of basic lighting, but also play a effect of decorative lighting.
Large engineering lighting
Third, use light to express the product characteristics, fit the customer’s psychological experience
For example, popular products and high-end goods,
The two are very different in light colors and lighting methods. For example, ordinary shops or brands usually use white light lighting to reflect bright and vitality.
The high-priced products are mostly warm yellow light, the purpose is to create a comfortable and textured scene.
Of course, it cannot be generalized. Diamonds such as diamonds and watches are mainly white light.
In general, although commercial lighting has something to do with home improvement lighting, it has to be noted that business is business, artistic, and guiding, and is the general direction that it must pay attention to.